Category: E-Com / DTC, Exits, Outdoor / Apparel, Prior, Retail
Location: Huenenberg, Switzerland
Founded by Lasse Kjus (the renowned Norwegian alpine ski racer) and Didi Serena, KJUS was born out of a desire to combine the technical aspects of ski racing suits with the practicality of a ski jacket. KJUS designs the best active outerwear, shells, and mid-layers in the world – focusing on innovative features and materials that provide maximum stretch, breathability, lightness, freedom of movement and comfort. Sold in over 30 countries, KJUS has evolved from a skiwear company to a premium, year-round lifestyle brand bringing uncompromising style and performance from the mountains to the city.
Note: KJUS was an investment of the Winona Capital fund WCP II.KJUS Website