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Fat Brain Toys

Company: Fat Brain Toys

Category: Chicago / Midwest, E-Com / DTC, Exits, Kids, Prior, Retail

Location: Omaha, Nebraska

Fat Brain Toys is a leader in the specialty toy space. Beginning in 2002 as a garage startup, the husband-and-wife team of Mark and Karen Carson grew Fat Brain Toys into one of the largest independent retailers of specialty toys in the country. Recognized as one of the fastest growing e-tailers by Internet Retailer magazine, Fat Brain Toys credits their rapid growth to quality toys and remarkable customer service.  In addition to being one of the largest online retailers of quality, educational toys, Fat Brain Toys has won numerous awards for their toy designs including the American Specialty Toy Retailing Association “Best Toys for Kids” (winner in 2012, 2013, 2014, and 2015), the JPMA Innovation Award (2015), and Manufacturer of the Year (2019) by the American Specialty Toy Retailers Association (ASTRA).

Fat Brain Toys was acquired by TOMY International

Note:  Fat Brain Toys was an investment of the Winona Capital fund WCP II.

Fat Brain Toys Website